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Kelly Heflin
Experienced Broadcaster and Multifaceted Professional
Kelly is an accomplished broadcaster with nearly 30 years of experience. She has worn many hats to include being behind the microphone, managing an internet radio station, selling on air and digital products, and providing sales support for top sellers. In addition to her broadcasting expertise she has a background within various industries in Business-to-business sales, accounts receivables and payables, leadership, and solving complex problems.
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Experience
96.9 Highway 111 Country ~ Midday Radio Talent ~ Stonecom Cookeville, LLC ~ May 2023 - Present
Host a Country radio show with WideOrbit recording software from my home studio 12pm-3pm Mon-Fri. Entertain listeners with topical, local, and station content using a lively and energetic delivery.
Advertising Support Operations Specialist ~ Sinclair Broadcast Group ~ May 2022 - Jan 2024
Provided helpdesk support for sales staff across the organization. Assisted with various tasks such as password resets, running reports, resolving contract errors, ensuring correct revenue data, syncing software, confirming orders, and granting backup access for order approvals. Collaborated with the Audience Network team to process orders for national advertisers. Managed spot delivery, revision, and tracking via Excel spreadsheets and email communications. Assisted local hubs with missing spots or pre-empted commercials to prevent revenue loss.​
Inside Sales Representative ~ Audacy, Inc. ~ Apr 2022 - Apr 2023
Contacted prospects via phone and email working sales leads in various markets. Conducted pre-call research using a prospect's website or social media pages to gain information about their business and to pinpoint what their pain point or vulnerabilities may be. Pitched Audacy's audio and digital products which could help increase sales, online presence, foot traffic, etc. Made an appointment between the decision maker and local radio cluster sales person for them to conduct a customer needs analysis for the business and to finalize the sale. Markets included New Orleans, St. Louis, Buffalo, Hartford, Detroit, Richmond, DC, Austin and other large markets.
93.3 WFLS ~ Night Radio Personality ~ Alpha Media USA ~ Nov 2017 - Jan 2022
Hosted a lively on-air show from 7pm-12am Mon-Fri, keeping listeners informed with music news, topical information, and station promotions. Achieved Nielsen #1 ratings in the time slot for each book.
Live 99.3 ~ Morning Show Producer ~ Alpha Media USA ~ Oct 2017 - Jan 2022
Local producer of the nationally syndicated Brooke and Jeffrey Morning Show. Prepped show segments for air, ensured the show ran on time as scheduled, and board operator for show to ensure traffic weather and commercials aired as required
93.3 WFLS ~ Weekend Air Talent ~ Alpha Media USA ~ Feb 2017 - Nov 2017
Provided a fun, entertaining, and energetic on-air show on the weekends. Filled in for full time staff during the week. Board op NASCAR races. Monitored other stations within the cluster
Marketing Director ~ Fredericksburg Blues Society ~ Oct 2014 - Jan 2017
Managed media communications for the social club, which promoted blues music within the community. Coordinated events with board members including our participation at Rock The River music and beer festival in Fredericksburg, VA, and Merry Carols in Market Square where blues musicians provided the entertainment. Also maintained the website, handled all proceeds made from membership dues, and used various methods to market and promote monthly activities. Website traffic increased as did public interest and membership.
General Manager ~ Blues In The Burg ~ Jan 2013 - Feb 2016
Responsible for all aspects of an online radio station. Duties included marketing and promoting the station, creating print advertising, programming the station, maintaining the website and social media pages, selecting music to be aired, networking with blues music artists and record label personnel, and voicing a live 4 hour daily show.
Superhits 95.9 ~ Weekend Air Talent ~ Telemedia Broadcasting ~ Oct 2014 - Oct 2015
Promoted station events and client products during on air breaks. Provided entertaining content over the air such as information about song titles, music artists, or albums
93.3 WFLS ~ Weekend Air Talent ~ Star Radio Group ~ Mar 2007 - May 2011
Provided a unique, fun, entertaining, and energetic on-air delivery. Monitored the other stations in the cluster to ensure all commercials in stop sets were aired and content stayed on the air. Board op for live remotes and NASCAR races. Filled in for other on air staff when needed
Weekend Production Assistant ~ Salem Media Group ~ Aug 2006 - Mar 2007
Monitored all stations within the DC cluster in the main broadcast center to ensure content stayed on the air. Recorded programming via satellite feed onto minidisk for next day air. Logged any discrepancies and any spots that did not air during the designated stop set
Video Camera Operator ~ VTS Productions ~ Aug 1998 - Jan 2001
Cameraperson for live telecasts of local government and school board meetings. Assisted Director with setting up video and audio equipment, checked audio levels, and white balanced cameras. Also assisted Director during wedding shoots by setting up equipment, checking audio levels for continuity, having back up equipment (ie. batteries and tapes for camera) on hand and ready to go to ensure coverage of the event was not delayed or disrupted
103.1 WCUL ~ Weekend Talent ~ Culpeper Broadcasting Corp ~ Jul 1999 - Jan 2000
Board operator for Bob Kingsley’s American Country Music Countdown and other pre-produced content. Provided live weather updates and weather related closings/cancellations for the cluster as needed. Prepped AM studio for former Washington, DC radio personality Bill Mayhugh's Sunday morning show (carts, commercial log, board, mics, etc.) Took tower readings in compliance with FCC regulations.
NewsChannel 3 ~ Video Camera Operator ~ Adelphia Cable ~ Feb 1999 - Sep 1999
Pre-prepped studio for morning newscasts to include getting camera ready and balanced, mics turned on, and intro music ready for air. Cameraperson during live broadcasts of the sports section for morning news on a local cable access channel. VTR operator responsible for cuing up B-Roll for each news story within the broadcast. Also served as Master Control person responsible for airing pre-produced shows for morning content Mon-Fri.
Education
Berklee College of Music ~ Music Business ~ Summer Workshop 2009 - 2009
Connecticut School of Broadcasting ~ Radio/TV 2004 - 2004
Berklee College of Music ~ Music Production and Engineering ~ Summer Workshop 1998 - 1998
Relevant Experience
Over 20 years of experience in sales and customer service roles at BoatUS, Genworth Financial, National Asset Management, GEICO, and Big Lots. Responsibilities included shadow training new associates, processing invoicing for payment, handling credit card and ACH debit transactions, selling company products and services, supervising subordinates, handling complaints or objections, and being chosen by management staff to work on special projects as needed
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